Ford street got back to me yesterday, a lovely well formatted letter but ultimatly a ‘no’.

so where to now?

I worry that it is not so much the letter or the story that can be improved and therefore be accepted by another publisher down the line, but that it is the genre and theme itself that the publishers feel simply isn’t right for them.

Which means that rather than putting time and effort into another query search i don’t know if maybe i should just be starting a whole new story in a whole new genre … a rose by any other name may still smell as sweet but a novel with the wrong title doesn’t seem to get opportunity to reveal it’s sweet scent.

what to do… what to do?